Bechstein Seminar in Aix-en-Provence

French Bechstein dealers were invited to a seminar in Aix-en-Provence from 1 to 3 September 2012. During the event, Marketing Manager Berenice Küpper and Technical Manager Leonardo Duricic provided the participants with the latest news on the manufacturing and marketing of the instruments.

Saico, the French importer based in Colmar, Alsace, had booked an exquisite hotel overlooking a delightful park. The outstanding setting did not impair the participants’ concentration, however: all dealers were highly motivated and the speakers enjoyed their full attention.

The topics included: hints on presenting the top-segment brand; emphasising the quality details of the instruments; professional customer advising; the pleasure to be gained from acoustic excellence. Ms Küpper and Mr Duricic also had good news about the company’s future, the concert services and contacts with artists.

Held in the South of France, this seminar was not only informative, but also festive: it turned out to be a celebration of Franco-German friendship, with exquisite cuisine and much fun.

Photos: Berenice Küpper and Emmanuel Mézenge

Kolja Blacher (Violine) und Markus Becker (Klavier) in der Friedenskirche Potsdam